Users will soon have a fresh option that permits them to cut down on the amount of artificial intelligence-produced media appearing in their feeds. This initiative comes as the platform disclosed that it presently contains in excess of 1 bn AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale release. This advancement comes amid a rise in content created by AI, driven by new content generation software.
The Broader AI Trend
Recent reports that nearly a tenth of the most rapidly expanding content creators on another major platform only show content made by AI. A large amount of this content is classified as mass-produced AI material, a phrase for inferior, mass-produced content that is often illogical or dreamlike.
Based on user feedback that numerous viewers appreciate content made with AI tools, from AI artwork to educational videos, and we intend to offer the community the power to see more or less of that, based on their own likes,” stated a platform representative.
Volume and Proportions
The service disclosed that there are presently over a billion videos on its service identified as AI-generated. Collectively, more than 100 mn media items are submitted to the platform each day, making clips made by AI a relatively small portion of its total content library.
How to Adjust Settings
Viewers will be in a position to reduce or increase the amount of artificial media they view by opening the content preference feature in the app and selecting the AI content topic. Further subjects that can already be controlled under the filter include news, clothing, aesthetics, and choreography.
Platform Guidelines
TikTok’s policies mandate creators to tag convincing AI-made content, and it prohibits malicious fake videos of celebrities or critical incidents. Any believable AI-generated clip that is not labeled can be taken down under its terms of service.
Additionally, the app will henceforth apply an “AI-made” label to content created with its own AI tools, or detected by an cross-platform project for recognizing content made by AI. This step is aimed to help prevent users from attempting to bypass the disclosure requirement.
Responsible AI Funding
The company is additionally introducing a $2m educational fund for experts and institutions to develop learning resources about using AI responsibly. This program will benefit charitable organizations specializing in teaching computer science.
Platform Protection
The video-sharing app has defended its content review process, following controversy over proposals to lay off hundreds of content moderators in the UK. TikTok is set to cut 439 jobs in its user protection team in London, with labor groups and online safety experts voicing alarm that people are being substituted by machine-led review.
A company official clarified that people-led review would continue to be important, but artificial intelligence can safeguard staff by eliminating the most harmful content ahead of it is viewed by humans. The platform reported a 76% decrease in explicit and harmful content seen by safety staff over the previous year due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we also think it’s highly necessary to limit contact with harmful content as swiftly, which is where a significant AI assistance is making a difference operate efficiently.”
